As Good Thing, a New York City-based retailer began to grow, it started facing challenges that threatened the ability to scale, and the organization struggled to keep up with the increasing demand for products. Fulfillment operations were handled in-house, and there was no integration between online sales platforms and the warehouse management. This was causing missed ship dates and incorrect inventory, making it difficult for the Good Thing brand to deliver on its high quality promise.


Good Thing came to Materialogic with a vision to grow and scale the business into a global brand. It was clear that with the current limitations in the fulfillment operation, it would be nearly impossible for consistent growth without some big changes ahead.

Along with recommending and implementing the necessary digital tools, the Materialogic team also called on their years of fulfillment expertise to innovate and streamline commerce for Good Thing — from packaging and shipping expertise to freight savings solutions— these improvements were hugely impactful to the company’s consumer base across the world.


A partnership approach to fulfillment that was customized to Good Thing’s business continued to fuel the growth of the brand. As the company began to garner increased attention, a large global retailer became interested in pursuing an acquisition of the company.


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