Our Core Competency is Helping Find the Optimal Balance of Efficiency and Effectiveness for Your Marketing Supply Chain
Materialogic has a rich history helping companies large and small manage their marketing supply chains by tracking all costs associated with literature, sales and marketing collateral, promotional item procurement, fulfillment and distribution. As a vendor neutral and unbiased resource, we truly become an extension of our clients’ internal marketing and procurement departments. We provide the technology and analytics to dissect every product and process cost to eliminate hidden waste and excessive spending. For those clients choosing to avail themselves to our in-house print services group, our Materialogic Supply Chain Alliance print production partners have an extensive array of equipment, allowing us to place work appropriately to optimize product cost. Process cost, such as obsolescence, excessive carrying cost, rogue buying, manual activities, etc, are attacked and controlled through the combination of systems usage, conformity, on-going reporting, and complete visibility of the marketing supply chain provided by INFOplus. The overall efficiencies that are created can on average save our clients 20%, to as much as 40% per year.
Efficiencies tell only part of the story. We go beyond to help examine the manner in which marketing materials are created and delivered. We look for ways to improve our clients’ effectiveness, which typically heightens customer satisfaction and ultimately increases sales. Why maintain in inventory what can be printed with variable data dynamically? Why force a customer to wait a week for information that can be downloaded immediately? Our proprietary technologies provide for a wide range of communication strategies and tactics to improve the way your marketing messages are received and ultimately turned into a sale. We can manage static documents, Print On Demand or Variable Print on Demand items, and disseminate them via traditional means or electronically.
No matter how you utilize Materialogic, our marketing supply chain experts will customize the right program to meet your marketing objectives and your budget requirements.
Print Management
- Production partner management and coordination
- Job trafficking and delivery confirmation
- Cost allocations and inventory value tracking
- Inventory replenishment forecasting, economical order quantity analysis
- Documented savings reviews and extensive detail reporting
- Forest Stewardship Program for environmental responsibility
Electronic Solutions
- Intelligent B2B on-line Catalogs
- Intranet Single Source Portals for configuring multiple vendor services
- Digital downloads and Pay For View Online Publishing
- FILEstore (internet based digital asset management and data storage and retrieval)
- CD pressing, duplication and customization
- Custom imprint and AUTOprint corporate identity program
- IVR Messaging
Print Solutions
- Digital and Offset Printing
- Print-On-Demand
- Variable POD
- Auto Resupply contract items
- AUTOprint corporate identity program
- Custom Cut Sheet Laser Printing
- Custom Packing Slips and Inserts
- Premium sourcing
Direct Mail Services
- Distribution on Demand
- Print and Electronic Mail Development and Processing
- Data Mining
- Lead and Source Code Tracking
- Targeted Email
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