‘Tis the season of decking the halls, eating all the holiday treats, and shopping for gifts. As an eCommerce retailer, capitalizing on the season can make your bottom line a little bit more festive. We’ve come up with these five tips to help beef up your online sales this season.
1. Get a good understanding of who your customers are, where they come from, and what their shopping habits are. Google Analytics is a free, robust tool that can help give you insights on which sources your customers are coming from and how they interact with your website. It’s also a good idea to look back at the previous season’s sales patterns to help you forecast and ensure you have adequate inventory for increased holiday volume. Finally, create a “persona” of your customer (or customers, if there is more than one type) to help you create messaging that will resonate with your audience. This persona building tool from Hubspot can help you get started.
2. Integrate your eCommerce platform with a warehouse management solution to prevent ordering mishaps like overselling. There’s nothing more disappointing to a customer than hearing an item they ordered is not available. With online retail, you have less opportunity to make a first impression, and even less ability to recover from mistakes. Integrating your eCommerce platform with a warehouse management solution (WMS) makes sure inventory levels are accurate in real time.
3. Invest in advertising in places that are most likely to be seen by your current customers and people like them. Using Google analytics, you can trace the source of the traffic coming to your website. Look for patterns in that data, and identify, for example, if there’s a certain social media platform that drives more traffic than the others. This is a good way to determine where to focus your energy and your ad spend for maximum impact. Now is the time to spend on paid search, too, if you’re not currently doing any paid search ads.
4. Email marketing. With so many affordable options, there’s no excuse not to do email marketing! Platforms like MailChimp allow users without coding or design expertise to create attractive, mobile responsive email templates that can be sent to your database in a snap.
5. Ensure your customer’s fulfillment experience delivers on your brand promise. As we mentioned in our blog about the importance of unboxing experiences, the first impression your live products make on your customer happens at the point of fulfillment. Partnering with an experienced, professional 3PL is a great way to take the stress of fulfillment off your plate so you can focus on other aspects of your business that need attention.
We hope your holiday selling season is smooth, easy, and profitable! If you could use some help taking your brand to the next level through a custom fulfillment solution, we can help! We geek out over this stuff, so please, give us a call and let’s start a conversation!